What will the agency of tomorrow look like?
This question racks the minds of marketeers as the future of advertising is uncertain and the entire marketing ecosystem is being tested. It’s a time of unprecedented change for the trillion-dollar industry, and it’s causing immense pressure for the advertiser/agency relationship.
This raises so many other questions: What competencies will agencies need to build? How will they deliver greater value to their clients? How will advertisers reap the b…
